Newsagents wanting to get into gifts should consider getting to Sydney this weekend to the Gift Fair and the Home & Giving Fair. Both fairs are excellent events packed with products which many newsagents already have good success with.
Take your time walking around the fair. Visit all venues. If you are new to having a gift department, focus on products which work well together to provide you with a point of difference.
Don’t spend any money until the second day at least. Remember that you are not your customer and that your customers are probably not your colleague’s customers.
I’ll be at the Home & Giving Fair on Saturday on the Tower Systems stand and on Monday walking the halls of the Reed Gift Fair and at a catch up drinks on Monday night.
WE ARE FLYING DOWN THERE TUES, ITS HARD TO PURCHASE GOODS I LIKE TO FEEL & TOUCH WHAT LOOKS GOOD IN A PHOTO DOSNT ALWAYS LOOK THE SAME IN PERSON
We are not going to Sydney this year after many years of attending. We now have a stable of people (preferred) with whom we deal and they are all online so we can trust the quality of their goods and services. We have now got established accounts with them so I go onto GIFTNOW.COM and I can see all the new product without spending the money on the gift fair.
However, it is fair to say that I really do like going to Sydney and Melb. because it gets us out of the shop and we try to add a couple of days at the end of the fair to have a little break. That’s not possible at present with our centre under major refurbishment which has impacted on us enormously since July last year so we have to cut a few corners at present.