We are promoting the latest issue of Frankie magazine on a power end facing a high traffic part of the store with this excellent display by Tash, one our team members.
As I noted last week, Frankie topped the latest audit results delivering excellent year on year growth.
The display is targeted at the Frankie demographic. It respects the magazine too by not being too in your face or garish. I love the use of the cover in the display and the simple addition of ribbon to provide some background colour in support of the cover images.
While this power end space would be preferred by a bigger publisher, I would rather use it for a title which delivers a more beneficial financial return.
We have ordered extra stock expecting this display to help boost our growing Frankie sales even further.
We also have Frankie stock located in its usual location with other magazines which appeal to a similar reader to the Frankie reader.
This magazine is very popular in our area and outsells many of the popular womens monthlies. Just wondering Mark how to get our hands on some POS our merchandisers don’t seem to have any.
Kate we make this ourselves – colour copies of the cover.