I am often asked for ideas of what to place behind the counter in a newsagency. The photo shows the terrific display created by the team at my newsXpress Knox store. This is excellent support for the ACP I Love Magazines promotion. It raises awareness, promotes the prizes on offer and supports the specific titles in the promotion.
We will leave this display up for a week. This is in addition to a front of store display unit and header cards in the magazine department above the promoted titles.
This behind the counter space is valuable for us, driving impulse purchases and connecting the counter with overall seasonal opportunities.