Apple yesterday released a subscription service for iTunes, removing a barrier complained about by magazine and newspaper publishers. Expect to see a renewed push by publishers to the digital delivery platform. Cnet has more on this move by Apple.
There is no real surprise in this move yesterday. It was long expected. From the perspective of Australian newsagents, this move ought to be seen as an even clearer welcome mat to publishers to deliver content through iTunes. It is another reason for us to seek to have more control over the newspaper and magazine products which get into our channel.
By being able to purchase a subscription from within an app for a newspaper or magazine, the publisher can more easily get the sale and Apple can more easily guarantee their 30% share.