We are promoting Men’s Health magazine with this simple in-location display. It’s the only title being featured in the men’s aisle, making it more noticeable to shoppers. The display is located half way down the aisle.
The bottom pocket is full facing, allowing customers to see the cool fresh deodorant which comes free with this issue.
We will run this display for at least a week. beyond that it depends on sales and demand for space by a title which offers what we perceive as premium value. That’s what we like to promote with these displays, premium value.