We saw a significant jump in magazine sales in two of my newsagencies yesterday. I put this down to an overall traffic increase due to Valentine’s Day shopping. In one store, the magazine increase over an average Sunday was 55%. Seriously! Maybe magazines are a Valentine’s Day gift this year. Whatever the reason, the boost was welcome.
While I am on Valentine’s Day, how frustrating is it that it is not on a Saturday or a Sunday. I think we feel this most out in the suburbs as we miss out on day of shopping.
We actually find Valentines Day much bigger when it falls on a weekday. People going to work and school give us a huge boost. Sunday last year was our worst Valentines Day ever.