We enjoy good sales with That’s Life Reader Recipes by not treating this as a food title. Sure it contains recipes. However, it is targeted at That’s Life and would-be That’s Life readers. While we do have some stock of this title in with food magazines, the bulk of the stock is placed next to and near That’s Life. This is where I find that it works best – in all of my newsagencies. We try and leave a pocket below the title free for the first couple of weeks of the on sale so that the delicious food can be seen and hopefully entice more sales.
I’d encourage newsagents to take a look at where this title is placed in their stores. If it is not adjacent to That’s Life, at least move some stock there. You want sales right?!