The latest issue of Super Food Ideas comes with four chopping mats. Since I bang on here about frustrating and inappropriate cover mounts, I should also acknowledge good congratulate good moves. These chopping mats are a great gift for this title. They are also a great gift from a retailer’s perspective – easy to display and well packaged.
I expect to see excellent sales for this issue as a result of the chopping mats gift.
We are making the most of the opportunity with tactical co-location outside the food section. Gifts like this are designed to get irregular customers buying a title. Hence the importance of co-location.
Saw this mag at Woolies over the weekend & was surprised to see that they DIDN’T have the freebie – Woohoo – thankyou Super Food Ideas for supporting newsagencies!