We are promoting the ACP I Love Magazines promotion at the entrance to one of my stores with this display facing into the shopping mall. While we are only two days in, I am tracking incremental business for Women’s Day and TV Week plus Grazia in one store.
I think that prime position placement is a key factor, prime position showing off the full cover, making browsing and the purchase choice easier. While the prizes on offer draw attention, I don’t see them as the key factor in driving sales. However, I am not the customer so who knows.
We will move this I Love Magazines display to the other side of our entrance a couple of weeks in otherwise it will be lost like other displays which do not move. With regular customers visiting several times each week, store blindness is a big challenge.