Promoting the I Love Magazines campaign

We have placed the I Love Magazines display unit at the entrance to each of my newsagencies.  With the TV and other media coverage for this ACP Magazines campaign, there is no other place for the unit, to ensure that we leverage maximum potential.  We are taking care over title placement and have trained our teams to ensure that the range is fresh and relevant throughout the consumer promotion.

Newsagents of every size ought to get behind this campaign.  It’s a free kick for us, promoting our channel, offering prizes to our customers and helping us feel relevant in today’s marketplace.

The other reason newsagents need to get behind this campaign is because we should be able to say I Love Magazines ourselves. While this campaign focuses on a range of titles from ACP, the whole department can benefit from new eyeballs looking over the range.

Now would be a good time for newsagents to:

• Relay magazines.But do this seriously to give your magazine department a fresh look.
• Drive a co-location strategy at the counter.
• Re-train employees about your range.
• Use top selling magazines in each category to signpost the category – this is called Beacon Branding.
• Use top selling titles to help lower volume titles – see my earlier post today.
• Promote your magazine range in your newsletter, on customer receipts and in other ways – your magazine range is probably one of your most important points of difference.

I urge every eligible newsagent to get behind I Love Magazines.  make the most of this opportunity.  Leverage the investment in promoting our channel to the fullest.  If we all do this then we amplify the benefits.