We are promoting the ACP I Love Magazines campaign with this coupon on customer receipts. The coupon / ad is being included on all receipts for the duration of the promotion -directly from our newsagency software. I love the campaign as it is designed to drive traffic to newsagencies. The campaign encourages consumers to indulge their passion for magazines. There are cash prizes for shoppers as well as for newsagents. It’s a terrific campaign to kick in now that the school year has started and we are all getting down to business. Kudos to ACP for running this promotion and for providing participating newsagents with such an excellent range of collateral.
Newsagents using the Tower Systems software can download the coupon for free from the user area of Tower website. Other newsagents who want to use the coupon should email me and I will send it to them.
Put mine on 5 minutes ago and already have enquiries…….Well done ACP for engaging Newsagents.
Cheers
Al
i have received heaps of emails about this but thats about it no promo at all .
Shaun if you are in connections contact them. if not, contact ACP. I am sure they will support any newsagents who want to support this campaign.
yes i am in connections , i will give them a call in the morning about it
They should have contacted newsagents in the first place.
Just shows the level of contempt for The Channel.
They did contact newsagents,via email for the last few weeks.
How does a promo exclusive for newsagents and giving them the chance to win cash show contempt? I think it shows that they are trying to push sales in the agents.
It was promoted heavily through Connections by email, mail and on the Connections website. Mary is right – this is excellent promotional support for newsagents.
If you’re in connections, yes.
In our experience, however, there is no incentive from magazine distributors/publishers for smaller agents to love mags more. If you’re too small for connections, all you get is the bills. As subjective one’s definition of The Channel, appears. If one is a primary agent, then inclusion should be across the board. Some of us could actually want to do such a promotion, however the effort is too one-sided in this instance.
Just sayin’