Paid Content reports on Oprah Winfrey going nuts over the iPad on a show broadcast a couple of days ago in the US.
This is exactly what happened with the iPod. Early adopters were gen. Y, geeks and the like. Once mainstream people, the Oprah type audience connected, the new music distribution and play channel was established. A while after that, music producers got it. Then, some retailers got it.
Of course, the Oprah iPad hype is all staged and, I suspect, driven by big bucks from sponsors. However, so was the push of the iPod.
It doesn’t matter what newsagents think about the iPad, Oprah has blessed it again. We all know what her blessing of some novels did for their sales.