With Greek cooking so popular at the moment – on TV and in restaurants – The Australian Women’s Weekly Greek Cooking cookbook launched by ACP yesterday could well be a terrific success for us. We are going to promote this exactly the same way we successfully promoted the Slow Cooker cookbook – tactically. We will place stock on the flat with weeklies, every second week or so at the counter and every so often co-locate with newspapers.
Shoppers are unlikely to visit a newsagency looking for a Greek cookbook. This is why our engagement needs to leverage impulse opportunities. We sold close to 300 copies of Slow Cooker in one of my stores with the simple tactical campaign outlined above. I hope we have similar success with this Greek title.
We put this next to our lotto terminal and have sold 5 copies since yesterday and 1 in 3 people are picking it up to have a look through.
GREAT GUYS ILL GIVE IT A GO
About Bloody Time some decent food was advertised !
Sure beats those Pies and Sausage Rolls.
Lemnos Greek Tavern High St Prahan.
and i dont have a share in it.
Hi Everyone we are the publishers for Greek Beat Magazine, this is an Entertainment, lifestyle and fashion magazine. It is in Greek and English, let us know if anyone is interested in stocking it. Please email us marketing@greekbeat.com.au