We have two high priced AFL season 2011 products on sale from yesterday which should generate some nice impulse business. Given the size, price and nature of the products we have placed them next to newspapers. Since we are in Melbourne, we are more likely to get good business from newspaper customers than we would by placing the AFL Record Season Guide and AFL Prospectus with sports title – if they did fit. Both titles will be an interesting test for the outlook of shoppers. If AFL fans cut back on spending n these then I’d say that is an indicator of a very tough retail year ahead – kind of a groundhog indicator.
The AFL Prospectus is a must have title for anyone of the 800,000 odd people that play the various fantasy football games like supercoach and dreamteam. Believe me there are some people who lives are consumed during winter with the success of the dreamteam!
Where is the AFL prospectus supplied from, we have had customers requesting it.