Yesterday, we received two UK crossword titles with Christmas themed covers. It is five weeks since Christmas. The last thing a professional retailer wants right now is stock reflecting Christmas. If the importer thinks there is a market for these titles here they ought to ensure that they get here in time to tap into any seasonal promotion. I have early returned these two titles as I saw little prospect for them selling. It is a pity they were supplied on the last trading day of the month.
We have also received a couple of magazines with Christmas themes, If they weren’t put aways, they were returned immediately as we look foolish putting out new Christmas titles now. I kept the puzzle books, only because I am making an effort to sell more titles from this distributor as it benefits me more than supporting titles from the other distributor at present.