We have placed the large A1 size poster promoting the latest issue of Good Food magazine on the floor in the middle of the aisle. It has been placed in front of the column of Good Food magazine stock. There is no missing this poster – hopefully is delivers a good kick in sales in this first week.
FYI we do not stick any magazine posters on windows in any of my newsagencies – I doubt their impact in that situation. I’d prefer passers by to be able to look into the store.
Hi Mark, how long do the posters last on the floor? I would assume they would get wrecked fairly quickly.
Kate this is the first time right in the middle of the aisle. I’d expect to get between 3 and 7 days. Many of our customers are older and slower.
mark any dramas with people slipping?
No Andy. We are deep inside a shopping centre.