The terrific sports bag which is packaged with the latest issue of GQ magazine does not fit into traditional newsagency magazine fixturing. Only in a store with extra deep pockets will this fit. We have placed the over-sized item next to our newspapers – it is the only reasonable space available to us. While the publisher will like this location, it is frustrating as we have had to bump other product.
Size and display challenges aside, the sports bag is a good gift. It fits with GQ. While I may regret saying this, I would have preferred a significantly higher allocation and a purpose built cardboard unit for properly displaying the offer.
at least you got the bags. we just got the mags.
anyone else just get mags only?
Don’t worry Ed. Customers pay $5 extra for the privilege of getting a “bonus” bag.
Ed,
I did not even get the mag.