Further to my somewhat controversial post a few days ago about the Australia Day hat promotion, here is what the creative team did in one of my stores yesterday to promote the Herald Sun Trivial Pursuit promotion which commences this morning. This is at the end of the counter facing into the mall. They tool the collateral provided and added the sign indicating that the promotion starts tomorrow.
We embrace the newspaper opportunity whenever possible and do more than just put the stock out and expect the products to sell themselves. These promotions are run for a reason after all.