With Valentine’s Day on a Monday this year, we may miss the opportunity of the crazy Saturday or Sunday last minute shop. We are trying to counter this by moving the display to the front of the store and facing it into the mall.
The display in this photo is our display from January 18 moved to a new and higher traffic location.
We do this with all major seasons, move the displays through the course of the seasonal on-sale. Its is vital to combat store blindness and to build the skills of the team in telling a story.
Newsagencies in shopping centres especially need to invest considerable time refreshing their visual pitch on a daily basis. With so many other retailers offering what we sell, we need to demonstrate a difference which is appealing and taps into the sentiment of the season.
Valentine’s Day sales are ticking along nicely. I am quietly confident for this first major season of 2011.
It feels odd saying this, but I miss all the displays with gifts and cards for Valentines.
It gets a bit boring when the one and only focus is on chocolate.
Chocolates are the smallest part of our display. Soft toys, heart focused gifts such as key rings etc, helium balloons, there can be much more to Valentines Day if you source a good variety of stock.
Marks photo reflects exactly that.
@Brendar, I’m overseas at the moment. The concept of Valentines here is completely turned upside down.
Women buy chocolates for guys. So there’s no roses, no cards, no candlelit dinners etc on my behalf.
White Day is when the guys return the favor. Traditionally Marshmellows or sweets/candy is the gift.
Hmmmmm, sound alright if you,re not a retailer trying to turn a dollar.