We are promoting the latest issue of the MasterChef magazine with our newspapers this weekend as well with a half waterfall in our food section and two pockets in with weeklies. It is the weeklies pocket which is working best for us so far with this issue. With weekend sales strong for this title, the additional placement with newspapers should work a treat. For major monthlies, like MasterChef, I think it’s important that newsagents do not take a set and forget approach. Customers become store blind – just as we do. Moving titles around and co-locating can drive valuable incremental business, especially with magazines.