It is Chinese New Year this coming Wednesday and we have had a range of cards and red packets (for giving money) available for some weeks. Our Asian customers appreciate the service. It taps in well with lottery sales too. Chinese New Year is a good seasonal opportunity for retailers, newsagents especially, since it is all about luck and hope. In past years, when we have had more space, we have dressed the store with traditional Chinese lanterns and other items. The customer engagement demonstrated the value of retail theatre. This year, with limited space we have cards, red packets and some news and coverage in our customer newsletter … and a greeting for this Year of the Rabbit.
Are you sure it is Wednesday and not Thursday.
New Year’s Eve is Wednesday and the the New Year’s Day is Thursday. The big celebrations lead up to the New Year.
The festivals and celebrations for CNY begin in January, with a festival held weekly (in Vic anyway)
Can’t tell from the picture, but it seems that some more of the colour red is in need.
Last year my daughter who lives in Melbouren sent me a big bag of chinese lollies. They are very nicely wrapped and we gave one to all our Lotto customers for luck.It was a small gesture that was very well received. We also do the shop up with Lanterns and dragons.
Aaron, the photo is cropped. We have red packets and at least five red cards in our range.