The latest issue of Take 5, out yesterday, comes bagged with a free Celebrity Slim chocolate bar as part of a Connections promotion. We are leveraging the opportunity with an in location display plus an impulse display at the counter. The counter position worked a treat yesterday with good sales. It’s nice to see a newspaper customer impulse purchase a magazine. This is the kind of magazine promotion I like (yes, even though the magazine is bagged). It is easily understood, well pitched at the Take 5 consumer and taps into a topic of real interest – weight loss.