A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Taking a different approach with Woman’s Day value offer

womansday-bagged.JPGWe are struggling in one of my stores with the bagged value packs from ACP.  We are taking a different approach with the bagged copies of Woman’s Day and Good Food magazine which arrived yesterday morning.  This time, we have them stacked between our two top selling daily newspapers – away from our women’s weeklies magazine section.  Hopefully, this tactical approach drives incremental business.

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