We are promoting the latest issue of Melbourne Wedding & Bride with this aisle end display in one of my stores. Indeed, we have the title in prominent locations in all of my newsagencies. My experience is that Melbourne Wedding & Bride responds well to promotion in high-traffic location. While some sales are to customers seeking out the title, most purchases are on impulse. We are driving the impulse opportunity by promoting the $6.95 price tag – this is particularly good value in the wedding magazine space.