The latest issue of HELLO! magazine sold out in under 24 hours at my newsXpress Forest Hill store. The free thongs with the title did the trick. We helped sales along with a full face display next to the weeklies.
My second point about this issue of HELLO! is a note for publishers. They bagged the title but in a premium way. See the use of colour on the strip at the top of the bag – promoting the thongs. Also, their representation of the magazine name. This is much better than for most other bagged titles.
While this strip at the top of the bag encroaches on the magazine title in the pocket above, the quality of the strip itself, is key to success for this issue of the magazine.
HOW COME YOU GOT THE THONGS I DIDNT BUT COLES DID
Sorry. They must have a cut off based on sales or some other criteria.
MARK HOW DO YOU KEEP THE HELIUM BALLOONS UP FOR A LONG PERIOD OURS STARTED TO DEFLATE THE FIRST NIGHT
Sorry Averill I meant to answer this the other day. There is a liquid you put into the balloons which helps them stay up. One such product is called Stay Aloft. We use something in my Knox store but I don’t recall the name.
THANKS