A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Back to School

fhnbts.JPGWe are promoting Back to School at the entrance to our tiny 95 sq m temporary location with a table of specials and a help yourself flyer promoting these specials.  This promoting, right at the lease line, has been drawing good traffic from the mall.  As I mentioned a few days ago, it is also driving good, regular margin, ink business.  This year, our BTS campaign is tiny given the limited space in-store.  BTS is an excellent marketing segue from post Christmas sales into Valentine’s Day, no matter how big or small the campaign.

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