We are promoting the latest issue of The Australian Women’s Weekly with one of our in-location displays. These work a treat for AWW in our stores.
We will leave the display as shown in the photo in place for two weeks.
AWW is also on display next to the Herald Sun newspaper and this will stay in place for the first week of the on-sale. Typically, in the first week, we can see 25% or more sales come from stock located next to the newspaper.
it is really disappointing because we are next to coles and their aww have a free item.
makes us look bad when it comes to customers who don’t understand our industry.
ED, It happens from time to time. They get it this time, we get it next time. You offer a better magazine shopping experience than a supermarket.