The latest issue of MOJO magazine with a young Bob Dylan on the cover is another example off what I wrote about a couple of days ago … the value of special interest titles. There are enough Dylan lovers out there to help drive sales of this special issue. As I noted, we need good foot traffic for these special interest issues of music and other magazines to work. When we see a title like this which we know will have special interest appeal we show off the full cover and place the title in a good location.