The latest issue of Rolling Stone magazine is selling very well – ahead of average performance when compared to recent issues in my newsagencies. The success with this issue is a reminder of the success we can enjoy with specialist magazines in the newsagency channel. My view is that this issue is popular because of the John Lennon coverage. We have leveraged this by ensuring that the full cover is on display. People who would not usually pick up Rolling Stone have noticed the cover and enough of them have converted into purchasers.
We are lucky to have enough good traffic to achieve the sales we have thus far. High traffic is vital to the health of magazine sales in newsagencies, especially special interest titles.
Magazine publishers and distributors need to understand that good base traffic is critical to the success of special interest titles – like this month’s issue of Rolling Stone magazine. Dilute traffic to newsagencies -by putting traffic generating and high volume titles elsewhere – and you put special interest sales at risk.
While newsagencies are busy places, each product department and category relies on the other to drive business.
I am concerned that key newsagency suppliers and some newsagents are not making the right decisions to ensure the traffic health of our channel.
Hi
My name is Jonathan Brault from la boite a musique, (a rental society of backline and rehearsal space in Montreal) We are thinking about distributing Rolling stone magazine in our store. I d like to know where i can get informations on the retail prices and distribution deal. Actually,nobody answer my request. Can you help me please?
Thank s you for answer
Brault Jonathan
Jonathan I’d suggest you contact Disticor, the biggest magazine distributor in Canada. http://www.disticor.com/
I want to buy multiple copies of the August 18th American edition of Rolling Stone as it features the winners of the ‘Choose the Cover’ competition. Can anyone suggest how I could find a stockist in Perth?
Hi
There may be someone else that may know a better way however this link provide you with most Newsagents in Western Australia.
Just look through the 45 pages to note the Perth locations and contact details and go from there.
http://www.yellowpages.com.au/wa/newsagents-14702-category.html