How nuts is this! The editorial folks at The Age newspaper put in a ton of work in bringing together coverage in advance of the Australian Open tennis tournament this week. Someone in marketing decided to have a stuck on note stuck over the promotion on the front page of the newspaper promoting their Australian Open coverage. The stuck on note is promoting up to 75% off the cover price for home delivery. Marketing beats editorial again. Marketing also beats newsagents – these subscriptions some at a huge cost to the newsagency channel.
These stuck on notes were not on all copies of The Age in each of my newsagencies. We must have got some home delivery stock – the circ. people at The Age would not want existing customers to know that there is a better deal. No, they would rather convert a full fare paying retail customer to a cheap-ass home delivery deal which has a much higher fulfillment cost for the newsagent.
Mark, did you miss a letter L or a letter M in that last sentence????
Still laughing !!!!!
Oops. Fixed.
Read better the way it was. hahahaha
Yup…..looks like the sticker stucker is back from hols….
Well, Fairfax were on hols on Saturday. No Age on Saturday, but we got it yesterday.
Apparently someone ‘forgot’ to put thru the Saturday freight order..