PC Authority magazine has been renamed and given a bit of a make over. It is now called PC & TECH AUTHORITY.
With computer magazine sales continuing to fall and gadget magazine sales in the rise, it makes sense to broaden the appeal of the title. We are responding to the change with more prominent placement with the gadget titles – away from the computer titles. This magazine will appeal more to browsers in this space.
The latest sales data shows that computer magazines continue to struggle. This makes sense – print is not the ideal medium for breaking news on new hardware. It is also not the ideal medium for advice as it is not searchable.