Calendar Club pricing is not consistent across the outlets. There are outlets currently selling calendars at 40% off RRP and others offering more than 50% off. Some were discounting well before Christmas while others were full price up to Christmas.
Maybe it’s just me but they don’t appear to have been as tough a competitor on price this season as they have been in the past.
Calendar Club outposts have dominated calendar sales in major shopping centres for many years, offering a broad range. Their presence has been a major factor in newsagents reducing their commitment to calendars. In recent years, I have seen stores compete successfully with Calendar Club while maintaining a healthy margin.
I thought I’d stuffed up and ordered to much calendar stock but since we discounted it at 50% off, they have taken off again. Many more customers than usual seem to have waited for them to go on sale this year.
Unfortunately I had too much stock to take advantage of the suppliers specail pricing in December. I won’t make that mistake next year.