The latest issue of Hammer music magazine is interactive, playing sound when the cover is opened. It’s a nice touch and likely to appeal to the target reader. Given the continuing (market leading) strong sales in Hallmark interactive sound cards, I am surprised more magazine publishers have not embraced this technology to lift sales.
Love the concept and I wish that more publishers would do inovative things like this to attract readers rather than giving away back issues with the magazine. The new issue on sale in the UK has a 3D cover with 3D glasses.
We placed ours at the counter as Mag of the week just to put a different style of magazine on show to the usual high volume sellers and cater for a different type of customer.