We have been running very different newsagencies these past two days. As the sales graph shows, most of our business have been greeting cards. To give some perspective, we still did close to $500 in calendars in this store from which I extracted the graph. 95% of the card sales are boxed Christmas cards which were brought in especially for the post Christmas sales – so margin remains excellent.
Based on experience from previous years, we expect this sales balance to continue until Friday, after which we will transition into a more regular school holiday mode. By then, most of our sale stock will have been exhausted.
A hallmark of the post Christmas sales so far has been customer attitude. There has been little grumpiness or complaint – even though the line for service got quite long sometimes. Customers tend to come in massive waves in shopping centres around sale time. One minute you may have a couple of people in the store and the next minute you have a line of fifteen at the counter. It is a great time to be behind the counter.
Of the Christmas boxed cards we had on sale, the charity cards are by far the most popular and among those, the religious themed cards and the most popular.