The latest issue of Jewellery magazine, out yesterday, comes in a clear strong plastic bag – promoted as a beach bag. While I am not sure of the appeal of the bag to readers of the magazine, I like the creativity of the packaging. While it is a challenge to fit in a magazine pocket, we made it work. It looks different enough to draw more attention than usual for this title.
Seen the latest Metal Hammer issue? It’s got audio packaging this month – Interesting to see if it sells more.
Yes, looks very cool.
The concept is good but I don’t think it looks very good.