We are promoting The Australian Women’s Weekly in our prime women’s magazine section as well as next to our newspapers this week.
This newspaper location is working a treat for us – generating good sales from a simple and tactical display.
While this space is premium, AWW is earning its keep. It’s great to see someone come in for a newspaper and purchase AWW on impulse. It’s better that we get the sale than a supermarket or some other retail channel. I’d encourage other newsagents to try this co-location approach.