Check out the front page of the two copies of yesterday’s edition of The Age newspaper from in the photo. One is a newspaper as I’d expect it to be. The other is an ad with a half a front cover showing.
Which cover sells the newspaper? I reckon it’s the one showing the front cover without the advertising cover-up.
I feel for the journalists and editorial people who are now having their work covered up in this way.
While I do agree on principle it is wrong for a newspaper front page to be covered like this – Have you done any research into how many walk ins do you get that buy the paper for this anyway?
As in: How many newspaper sales do you get from customers (who don’t buy the paper regularly/daily) who walked into the store to buy something that wasn’t a newspaper, that end up buying it because of the cover story?
Is that even possible to track?
Blake, while I don;t have the numbers, newspaper publishers require newspapers to be displayed full face because they say the cover sells the paper.
The covered headline says it all … ps Broken. Bwahaha
First picture reads to me as
Monash University. PS Broken
‘Where will your choices take you?’
-The army.