A rumour has reached me claiming that an Australian iPad only business and current affairs magazine will launch early in 2011. While I have no idea if the rumour is true, such a move would be interesting.
I’m surprised that Crikey, being a pure digital news offering, has not taken this road yet. Their success should translate well into a tablet app – or even a new more “magazine” style offering if they were looking to expand.
0 likes
fred
Really, are they going to do their own research or just copy and putdown what the papers say
Given that people who consume content online generally want news as it happens, any digital-only offering will need to be both original and timely. If it isn’t then it will likely fail.
I’m surprised that Crikey, being a pure digital news offering, has not taken this road yet. Their success should translate well into a tablet app – or even a new more “magazine” style offering if they were looking to expand.
Really, are they going to do their own research or just copy and putdown what the papers say
Fred,
Given that people who consume content online generally want news as it happens, any digital-only offering will need to be both original and timely. If it isn’t then it will likely fail.
Yes, a digital only offering needs to play to the strengths of the medium.