The covers of The Monthly magazine have been a stand out feature of the title since it launched. They provided an excellent reason to promote the title in a high traffic location. While I am no expert on magazine cover design, the latest issue of The Monthly looks boring, very mainstream. I don’t feel compelled to place this in a high traffic impulse location because of the cover. That said, we are supporting the title by placing it near our daily newspapers. I say, bring back the cover style of year ago and older.