I was surprised that we did not receive this Ashes mini-bat and player card collection until Friday last week. We are already into the second test!
Based on sales of Ashes related magazines I would have thought that the best time to get this product to newsagents was at least four weeks ago. The other issue is the lack of marketing collateral. The only way to make this product work, without decent collateral, is to place it at the counter. It’s Christmas so counter space is more in demand than ever.
I would not be surprised if newsagents decide to return the stock unopened.
Mark, we have had ours for a couple of weeks now. When i received it my first thought was to return it (how well could mini cricket bats sell?). We have had a couple of nibbles at the product and then the other day a guy came in and bought the lot. Pains me to say that i will have to get some more……who knew?