We sold out of The Age newspaper before 11am yeaterday and could not get extra stock. Every retailer around us sold out too. Based on customer requests, we could have sold double the quantity supplied. The folks at Fairfax underestimated the popularity of the Michael Buble Christmas CD. This is a surprise given the TV advertising they ran during the week. The CD was so popular that we had customers begging us to sell them the CD for the cost of the paper even though we had run out of newspapers. I would have loved to have been able to sell more newspapers.
Slightly off topic Mark. We had our allocation of the Courier Mail decreased for some reason and guess what happened???…..it poured with rain and we had people everywhere yesterday morning and sold out of The Courier by about Midday. Why????
This CD is with the Sun Herald in Sydney today. How embaressing for Fairfax that they have (again) had production and delivery delays of up to two hours, with all deliveries late and some retail newsagents not having ANY papers at opening time!!!
Another great promotional opportunity not leveraged to the max.
Sold out by 8:30am this morning and we didn’t get any CD with the Sunday mail.
Good to work on a sunday and see $$$ walk away because we were under supplied again. Good thing the cricket is on so I can see people worse off then me (Aussie cricket team).
Courier Mail had a promotion with Elmo’s Christmas CD and once again, to maximise sales, we had, firstly no warning that it was happening and secondly no increase in paper supply, all sold by 10am, great promotion QN, well done. sarc off
i was suprised that for such a big name in this country, at how many people couldnt pronounce his name
No increase in our supply for the age. Sold out just after midday. Our suppling agent sold out before us. Whats the point of a promotion that CANNOT increase sale due to lack of supply and dissapoints customers we are working to win over to buy the age. I emailed my local Age rep with regarding this. Maybe everyone else could do the same to get the point accross.
@Peter
“Do you have of the Michael Bubble CD’s left?”
Obviously Brian McCarthy took the fall!!!