In line with our recent work reducing range so that we can have more magazines displayed full face, we have reconfigured three columns in our crossword department. We now have three popular Lovatts crossword titles receiving more prominent display. We will give this space to Puzzler titles when their next issues arrive. If you look at the cover of Clue Words you can see the value of this move. In regular magazine fixturing, customers cannot see the feature personality. In our display, they can see that it is Bono. Bono has been in the news this week because of his concerts and his upcoming appearance on Oprah’s show when she is here next week. Showing the cover provides an opportunity to appeal to his fans whereas the regular display appeals only to Clue Words fans.
I would think that puzzle books are a category that promises growth againt the expectation of electronic media hurting print. It stands to reason that this category can and should be promoted and expanded. We find this a great category and are ordering in the Just Puzzle mags to bolster our rang and hopefully grow sale even more.
I’m really an excellent speller, the keyboard must be faulty.
i hate those junk crossword mini a5 size or less. they send me heaps every week and now i just return them straight.
expanding puzzle range??? is 15 different types (Lovatts alone) not enough? These puzzle mags take up way to much space for the money they bring in. I find that in you just have the same customers buying new ones every month/week, there is really no new interest at all. Perhaps your experience is different? All the daily papers have a puzzle section as well as Take 5 and Thats Life. I also do not see puzzles growing outside of digital media. Doing a quick sudoku on my Iphone seems much easier that going out to buy a whole puzzle mag.
Steven between 6% and 10% year on year growth. newsXpress stores espeecially are seeing growth because of the tactics supportig the segment.
Puzzles do really well for us, even the small format which ladies like to put in their handbag for the train, display and attention to what people want has helped us build them up and I even have putaways! It’s a bigger segment for me than lads mags…..