We are promoting the Hallmark The Night Before Christmas recordable storybook at one end of out mall outpost at Forest Hill. The oversized display book is drawing good attention and generating sales. Shoppers recognise this because of the considerable TV coverage from advertising and program coverage in the last week. This innovative product from Hallmark creates a whole new product category which is easy for us to leverage thanks to the considerable advertising and PR support from Hallmark. It’s nice when a customer spends $29.95 on impulse in addition to their destination purchases.
I was in a Read and Write store in Macquarie last weekedn and noticed another 3 or 4 recordable storybooks. Can’t remember what the stories were or what price. I will check on the weekend again.
the recordable story book is $34.99. the photo album is $29.99
We have both at $29.95. There was a price adjustment last week. Plus if you buy the recordable storybook you can buy a reindeer plush for $5 – $15 value.
these have been selling like hot cakes today one after the other , i find if someone buys one the lady next to them seemd to buy it as well and at full price .