We are promoting the Doggy Bank in a dump bin in one of my stores with good success. While it had been selling we wanted to kick sales along so we went for this impulse approach. It has worked a treat. The high traffic location plus a sign telling our customers that this is an ideal Christmas gift is driving good sales. Being in a dump bin, we can easily move this as needs for space through the week change. The best location has been where customers line up for the counter.
Hello from Gadget King!
Thank you Mark for your great suggestion. Since our “Doggy Bank” won “Gift Of The Year 2010” it has been selling extremely well. however, sales are often boosted by clever positioning or marketing like this.
As a thank you for your suggestion and to reward your readers, we are going to offer a 10% discount on the “Doggy Bank” for the next week to anyone calling and placing an order who mentions this blog/article.
Call (03) 9510 8000 and don’t forget to mention this article!