We have been making the most of the newsagent only promotion for New Idea this week with the magazine and the free Pictionary pack placed in prime position at the counter. In one of my stores, this promotion led to a sell out by yesterday morning. In others, sales have been strong. Newsagents often complain that supermarkets and others get promotions when we do not. This time around, newsagents are the beneficiaries of a channel exclusive promotion. Kudos to Pacific Magazines for supporting newsagents with this promotion.
Kudos to Pacific Magazines for supporting newsagents with this promotion.
Erm..
Kudos to Pacific Magazines for supporting Some Newsagents with this promotion…
My understanding is that they supported around 70% of newsagents. That’s pretty good.