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Why the supply increase for Money magazine?

money-dec2010.JPGACP increased our supply of Money magazine by close to 100% even though we have returned 20% or more of previous issues.  Even if this issue has content which will drive above average sales, I could not see any content warranting a 100% increase in supply.  I’d much prefer to see publishers supply a lower quantity and top this up if sales warrant.  It is better than I sell out than have stock available right through to the end of the month.

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  1. DM

    Our supply increased by 400%.

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  2. Simon

    It’s a two-month issue, so I could understand a slight increase, but my supply was increased 100% also.

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  3. shaun s

    they do it simply because they can .how many have sent back there whole supply of money magazine because they have once again gone for a cash grab , i bet not one . This is what has to happen if they go the cash grab rebel and send it all back . Or option #2 is get walked all over again and again

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  4. Mark

    Yes, I noticed it was a two month issue. Still no reason for a 100% increase in supply. Also, ACP has sales based replenishment. They should use that rather than making me their warehouse.

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  5. Helen

    100% here. Sell through of 37%. I should be charging interest.

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