Magazine distributors receive information about pre-sales, putaways. They know from this data, which is provided as part of the IT standards they established, what a newsagent needs to satisfy putaway requirements. Why, therefore, do they ignore this and undersupply many newsagents when it comes to putaways? Are they inept or is there a conspiracy here? It has to be one or the other since they know the supply requirements of newsagents in advance. Ottherwise, why make it part of the IT standards years ago?
Rather appropriate choice of partwork there Mark
For years I’ve believed the conspiracy theory, the we established the sales base and that the distributors the worked on converting the customers to subsribing to the partworks by neglecting the newsagents. I don’t know if this is true but it fits a pattern.
You would have to believe that in 2010, with EDI data flying everywhere on a daily basis that the distribution is either competely inept or highly focussed.
I was just wondering what on earth has happened to new partwork releases? It seemed not so long ago we were swimming in them and struggling to find space for them and now we have virtually none, only a few that have been going for a while now.
Obviously it varies from store to store depending on how many customers actually stick to committing to buy any given title but as for new titles it seems like ages since we’ve had any. Do you have any news if there’s any new PW releases coming up Mark?
I would think they are DEAD.
Very few have the stamina any more for 100 parts of something – and no young person has the attention span. I only have one crochet lady left and one Endeavour being built .
It would have been a good game plan 8 yrs ago to create 8, 13 or 26 part series – short, sharp, and practical might have worked.