These magnetic angels sold well last year so we decided to give them another shot. We are on track to sell out. Customers are buying three and four at a time, on impulse.
While the angels make an excellent counter offer, we move them around. This past week we have been promoting them near boxed cards – with terrific success.
Items like this are about building a deeper basket first and driving margin dollars second.
Okay, so we won’t retire on the profits from this one line. However, they are an excellent way of driving greater value from the existing excellent traffic we see in our stores, especially at this time off the year.
Can I ask who they were supplied by Mark ? (PS the Doggy Bank which I first saw here has been selling well for us too !)