The photo shows the display facing customers as they leave one of my stores. Our team invests as much time in displays facing customers as they enter as they do in displays facing customers as they leave.
Throughout the store there are displays designed specifically to engage customers as they leave an area of the store.
We watch customer interaction and adjust accordingly. The displays are significantly changed weekly.
Displays facing out from the front of the store are designed to attract traffic from across the mall. Displays facing customers as they leave are designed to grab attention up close for easily understood season specific impulse items.
This is a very nice looking display. My problem is space. My shop is only 100 square metres and I feel like I am in a constant battle for space. Some days I feel like I have no control over my space.