We placed the AFL Official Fixture 2011 in the only logical location yesterday, between The Age and the Herald Sun. With many times more eyeballs seeing this location than our sporting titles location, this was the place for the fixture if we wanted to achieve the best possible sales. We are thoughtful in deciding what to place between the two newspapers, usually cycling through two to three titles in a week. I know that some newspaper publisher representatives do not like magazines in ‘their’ space, they need to realise that impulse purchases help strengthen the business and publishers need stronger newsagencies.
Cant wait for 2011…back to back for the Mighty Magpies!!!!!!